MailerLite: The Cheapest Option in the World of Email Marketing


MailerLite, in the vast industry of email marketing, stands out as being an affordable option without compromising on quality or functionality. Ideal for small businesses, entrepreneurs, or anyone looking for an affordable email marketing solution, MailerLite offers a full range of tools at a price that defies its competition. This article will delve into the features, benefits, and reasons why MailerLite has positioned itself as the cheapest option on the market.

History and Development

Foundation and Origin

Founded in 2010, MailerLite was born with a mission to make email marketing simple and accessible to everyone, regardless of budget.

Evolution and Growth

Over the years, MailerLite has maintained its commitment to affordability, constantly adding new features without raising prices, making it a preferred choice for those on tight budgets.

Features and Tools

Creation and Design of Emails

Creation and Design of Emails

MailerLite offers an easy to use drag and drop interface, along with customizable templates. What’s impressive is that these high-quality features are available even on their cheapest plans.

Automation and Segmentation

The ability to create automated workflows and audience segmentation is included, enabling complex marketing strategies at no additional cost.

Landing Pages and Subscription Forms

The platform allows the creation of effective landing pages and subscription forms, integrating these tools without hidden costs.

Analysis and Monitoring

Creation and Design of Emails

Detailed reports and metrics are available to all users, helping to track the success of campaigns without incurring additional expenses.

Plans and Prices: Affordability as a Priority

MailerLite is widely recognized for offering great value plans. It even offers a free plan with basic features and premium plans at a fraction of the cost of its competitors.

Advantages and disadvantages


  • Unbeatable prices for the features offered.
  • Easy to use with a variety of built-in tools.
  • Excellent for small businesses and entrepreneurs with limited budgets.


  • Although it is affordable, some advanced users may find limitations on specific functionality.
  • Support can be less streamlined compared to more expensive options.

Success Stories and Testimonials

Many small businesses and entrepreneurs have found MailerLite the perfect solution for their email marketing needs, thanks to its affordable pricing structure and robust features.

Security and Compliance

MailerLite doesn’t skimp on security and compliance, even as it’s a budget option. It is compliant with regulations like GDPR and has strong security measures.

Competition and Market Positioning

Compared to competitors like GetResponse and ConvertKit, MailerLite stands out as the cheapest option, offering a balance between cost and functionality.


MailerLite has proven that quality need not be out of reach for those on limited budgets. With a wide range of features, ease of use, and a pricing structure that defies the competition, it has established itself as the affordable option in the email marketing market. For small businesses, entrepreneurs, or anyone looking for an affordable and effective solution, MailerLite is an option worth serious consideration. Its commitment to accessibility without compromising functionality makes it an attractive choice in an often expensive industry.