In the realm of video creation and marketing, Pictory.ai stands tall as a leading player, revolutionizing the way we create, edit, and share videos. Using advanced artificial intelligence technology, Pictory.ai simplifies the video creation process, making it accessible to anyone, regardless of their technical knowledge. However, understanding the cost of leveraging this high-tech tool is crucial. In this article, we delve into the intricate layers of Pictory.ai’s pricing structure, laying bare the value that each tier offers to users of various needs and budgets.
Pictory.ai Pricing: An Overview
Pictory.ai adopts a tiered pricing model, offering four distinct plans to cater to a diverse range of user requirements. These plans include Free, Basic, Pro, and Enterprise, each with its unique set of offerings, priced accordingly.

The Free Plan: Testing the Waters
The Free plan, as the name implies, offers users a costless opportunity to experience the magic of Pictory.ai. While it understandably comes with restrictions, it provides a good starting point for individuals or businesses keen on exploring the tool without any financial commitments.
The Basic Plan: A Step Up
For those who wish to step up their video marketing game without breaking the bank, Pictory.ai offers the Basic plan. Priced at $19 per month, the Basic plan unlocks more features and capabilities, granting users a more comprehensive toolset for video creation and editing.
The Pro Plan: For the Avid Creators
The Pro plan, priced at $49 per month, is designed for those who require more robust video marketing solutions. This plan provides an elevated experience, boasting advanced features and higher usage limits, making it an ideal choice for avid content creators.
The Enterprise Plan: Customized Solutions for Large-scale Needs
At the top of the pricing ladder is the Enterprise plan, offering a custom pricing structure tailored to meet the specific needs of large businesses and corporations. With this plan, users can leverage Pictory.ai’s full potential, with custom features and capabilities designed to accommodate large-scale video marketing operations.
All Plans: A Wealth of Features
Regardless of the plan you choose, all Pictory AI plans are equipped with an array of powerful features. These include a variety of aspect ratios on text-to-video, full access to over 3 million licensed stock videos and images, and the ability to start with a free trial, upgrade, or swap at any time.
100% Money Back Guarantee
Pictory AI backs its services with a 100% money-back guarantee. This means that if you are not satisfied with the service within the first 15 days, you can request a refund, no questions asked. This assurance further underscores Pictory’s commitment to customer satisfaction and confidence in the quality of its service.
Conclusion
Pictory AI’s pricing structure has been strategically designed to accommodate a wide range of user needs, making it an excellent choice for creators at all levels. Whether you are an individual just starting your video creation journey, a professional creator looking to elevate your content, or a team seeking a collaborative platform, Pictory AI has a plan for you. Try Pictory AI today and experience the future of video creation.
Here is an FAQ based on the information provided on Pictory’s pricing page:
- How are the number of videos included calculated? The number of videos included is calculated based on the number of videos you create in your monthly or annual subscription plan. If you choose to upgrade or downgrade your plan in the middle of the billing cycle, the video quota will be prorated based on the days remaining in the billing cycle1.
- What’s a ‘Video Project’? A ‘Video Project’ is a collection of videos created from a single storyboard. If you make multiple videos from one storyboard, it still counts as a single video project1.
- How do I get help & support? You can access Pictory’s help center, which includes video tutorials and FAQs. Additionally, you can also use the chat support available on the Pictory app and website1.
- What if I changed my mind? If you change your mind within 48 hours of making a purchase, you can request a full refund1.
- What forms of payment and currencies do you accept? Pictory accepts all major credit cards for payment. The pricing is in USD, but you can pay with any currency and your bank will handle the conversion. You can securely save your payment method for future use1.
- Is your payment system secure? Yes, Pictory uses a secure, encrypted payment system to ensure the safety of your transactions1.
- Do you have a non-profit discount? If you are a non-profit organization, you can send a message to Pictory to inquire about potential discounts1.
- Will unused video from my quota be rolled over to the next month? No, unused videos from your quota will not be rolled over to the next month or billing cycle1.
- What happens to my videos if I cancel? If you cancel your Pictory subscription, your videos will remain accessible and you can still download them1.
- Do I have to pay royalties to use the visuals or music provided in your product? No, you do not have to pay any royalties to use the visuals or music provided by Pictory. They are licensed for your use and there is no additional charge for the usage of these1.
- What is the typical Pictory learning curve? The typical Pictory learning curve ranges from a few hours to a couple of days, depending on your familiarity with similar tools1.
- What is the ideal length for a video for social media? The ideal length for a video for social media is generally between 15 seconds to a minute long1.
- What kind of articles can I use to create a video? You can use any kind of article to create a video with Pictory. However, for the best results, the article should be structured with headings and subheadings. You can also make multiple videos from a single article1.
- Which languages does Pictory’s edit video using text feature support? Pictory’s edit video using text feature supports a wide range of languages including English, Spanish, French, German, Italian, Portuguese, Chinese, Japanese, Korean, Russian, Turkish, Polish, Arabic, Dutch, and many more1.